Insights on AI traffic monetization, ChatGPT Atlas, and the future of publisher revenue.
We're opening early access to Panxo for Search — a drop-in SDK that replaces your site search with an AI engine that understands your content, answers user queries, and serves premium native ads.
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Panxo, the pioneering platform for AI assistant traffic monetization, announces the launch of Prebid support to extend reach across the programmatic ecosystem.
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As AI agents reshape the buyer journey, a critical identity gap is emerging between traditional ad tech and conversational traffic. Here is how to close it.
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Google's AI Overviews have caused a 58% drop in CTR for top results, a 61% decline in organic clicks, and making links more visible won't fix it.
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The technical reasons why standard ad tech underperforms with conversational AI visitors — and what a purpose-built stack does differently.
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New data from ECDB and Similarweb shows that ChatGPT referral traffic now converts at 11.4%, outpacing direct, paid search, and every traditional channel.
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