eCommerce Development

Creating a Bespoke E-commerce Website for Kedgeree Design

This case study highlights the collaborative partnership between Kedgeree Design and our agency as we embarked on a groundbreaking project to develop a custom-built e-commerce website from scratch.

Aug 20, 2022


This case study highlights the collaborative partnership between Kedgeree Design and our agency as we embarked on a groundbreaking project to develop a custom-built e-commerce website from scratch. This narrative explores the strategic approach, key milestones, and impressive outcomes achieved during the process of bringing Kedgeree Design's online vision to life.


Kedgeree Design envisioned a robust and visually captivating e-commerce platform that showcased their exceptional range of interior design products. The primary objective was to create a bespoke website that not only reflected their brand identity but also provided a seamless shopping experience for customers, ultimately driving conversions and establishing their online presence.


  1. Discovery and Planning: In close collaboration with Kedgeree Design, we conducted thorough research to understand their target audience, competitors, and industry trends. This foundational phase laid the groundwork for devising a tailored strategy to create a unique and captivating e-commerce website.

  2. Custom Design and Development: Our expert team of designers and developers worked closely with Kedgeree Design to craft a visually stunning website that aligned with their brand aesthetic and values. From conceptualizing the layout to implementing intricate design elements, every aspect was carefully tailored to deliver an immersive and captivating user experience.

  3. Seamless E-commerce Functionality: To facilitate seamless online transactions, our team integrated a robust and scalable e-commerce platform. This encompassed secure payment gateways, inventory management systems, streamlined product categorization, and an intuitive shopping cart functionality, ensuring a frictionless and convenient purchasing process for customers.

  4. Product Showcase and Visual Storytelling: We created a visually compelling product showcase, employing high-quality imagery and captivating descriptions to engage customers. By integrating visual storytelling techniques, we highlighted the unique features, craftsmanship, and design aesthetics of Kedgeree Design's products, effectively communicating their value to potential buyers.

  5. Mobile Responsiveness and Performance Optimization: Recognizing the importance of mobile accessibility, we implemented a responsive design approach, ensuring the website provided an optimal browsing experience across various devices. Additionally, performance optimization techniques were employed to enhance page load speed, minimize bounce rates, and improve overall user engagement.


  1. Captivating User Experience: The custom-built e-commerce website delivered an immersive and captivating user experience. Customers were able to effortlessly navigate through the visually appealing interface, resulting in increased engagement and prolonged browsing sessions.

  2. Successful Conversion Rates: The intuitive user interface, combined with persuasive product presentations and seamless checkout functionality, led to a significant increase in conversion rates for Kedgeree Design. Customers experienced a streamlined purchasing process, resulting in higher sales and revenue growth.

  3. Elevated Brand Identity: The bespoke website effectively communicated Kedgeree Design's brand identity, positioning them as a distinguished player in the interior design industry. The visually stunning design and user-centric approach enhanced brand perception and solidified their reputation as a premium provider of exquisite design products.

  4. Enhanced Online Presence: The launch of the custom e-commerce website expanded Kedgeree Design's online presence, attracting a broader audience and increasing organic traffic. The website's optimized architecture and search engine-friendly design facilitated higher search engine rankings, further amplifying their brand visibility.


Through a collaborative effort, our agency successfully brought Kedgeree Design's vision to life by creating a custom-built e-commerce website from scratch. The strategic blend of bespoke design, seamless e-commerce functionality, and mobile responsiveness resulted in a captivating user experience, increased conversions, and an elevated brand identity. The bespoke website positioned Kedgeree Design as a leader in the industry, amplifying their online presence and setting the stage for continued success in the highly competitive world of interior design.

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