Elbi
Coworking operations

An operations system for fifteen buildings and 10,000+ assets.

Turning fifteen WhatsApp threads into a structured operations platform: incident reporting, asset-linked repair history, derived priority and routing, blocker attribution, preventive maintenance and repair-versus-replace analysis.

Client
Daftarkhwan, Pakistan
Sector
Coworking, ~15 locations
Role
Product ownership
Timeline
2026

15 → 1

Branch threads replaced by one queue

5 → 2

Steps between a fault and work starting

10,000+

Assets with a real repair history

The challenge

Every repair created more messages, but almost no organisational memory.

Daftarkhwan runs roughly fifteen coworking locations serving thousands of members, with more than ten thousand physical assets: HVAC, electrical, furniture, internet and plumbing. Coordination lived in WhatsApp. A fault could start in a branch group, move to operations, get escalated to facilities, be discussed with finance and vanish into chat history once fixed. The next time the same asset failed, it looked like a new problem.

The business did not lack information. It lacked structured history.

What we built

Every facilities issue as a structured record attached to the asset.

One operational queue replaced the fragmented reporting. Each incident attaches to a physical asset, moves through a defined workflow, keeps its history and feeds future maintenance decisions.

What didn’t go to plan

The software worked. The workflow assumptions didn’t.

The first version behaved like a normal ticketing system and asked reporters for priority, assignee and due date. Almost everyone marked their own problem urgent, most didn’t know who owned the fault, and every due date became “today”. Tickets also showed total elapsed time, not who owned the delay, so a technician waiting days on finance or a vendor looked slow.

The first version digitised the existing process. It had not yet redesigned it.

The redesign

We removed decisions from people when the system could derive them from the asset.

A reporter really knows two things: what is broken, and what it looks like. Priority now comes from asset and failure type, and routing from branch, category, department and ownership. Diagnosis, finance approval, vendor response, procurement and repair are tracked separately, so delay lands on whoever owns it.

Rules handle priority, routing, SLAs, escalation and permissions. AI handles titles, repair-history summaries, recurring-fault patterns and explaining repair-versus-replace recommendations. Spending decisions stay with a person.

The outcome

What changed, side by side.

Faults

Disappear into chat

Become asset history

Priority

Chosen by the reporter

Derived from the asset

Routing

Ops interprets every request

Derived from the asset

Delay

Blamed on the assignee

Attributed to the blocker

Maintenance

Reacts after failure

Scheduled against the record

Repair vs replace

A judgement call

Costed against history

What we learned

The real product was not a better ticketing system. It was an operational memory for the company’s buildings, assets and teams.

Don’t ask users for data they benefit from distorting.

Self-declared priority was a design problem, not a data problem.

Measure the blocker, not just the person.

A single completion metric hides where time is really lost.

Use AI after the system has reliable context.

Models are strong at interpretation and poor substitutes for missing structure.

Have a problem shaped like this one?

A 30-minute call, no deck. Bring the workflow that frustrates you most and we will tell you honestly whether it is worth building.

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