We automate what slows your business down.
From sales and marketing to operations and production, we build AI-powered systems that increase revenue and reduce manual work.
Where is your business stuck? Most founders we meet are stuck in one of three places.
Sell more
Leads answered, followed up and closed.
- Enquiries answered hours late
- No follow-up after the quote
- No idea which ad brought the sale
Run smoother
Operations off WhatsApp and Excel.
- Quotes and orders done by hand
- Stock and jobs tracked in spreadsheets
- Reports that take a day to build
Build your product
From idea to launched software.
- A SaaS or app idea that needs shipping
- Developers without a clear spec
- An internal tool your team keeps asking for
Who we work with
Built for businesses like yours
Restaurants, service businesses, warehouses, agencies and software companies across Dubai and the UAE. Different industries, the same leaks.
Service businessesEnquiries answered late, and operations run on WhatsApp threads.Sell more · Run smoother
Warehouse & tradingQuotes, orders and stock living in Excel and someone’s phone.Run smoother
AgenciesGreat at clients’ marketing, no time for your own pipeline or reporting.Sell more · Run smoother
SaaS & product companiesTrials that don’t convert, and developers waiting for a clear spec.Build
Burnt by agencies before? So were most of our clients. Here’s what’s different.
| Marketing agency | Dev shop | Consultant | Elbi | |
|---|---|---|---|---|
| Understands how your business makes money | ✗ | ✗ | ✓ | ✓ |
| Designs the solution | ✗ | ✗ | ✓ | ✓ |
| Builds it and makes it work | ✗ | ✓ | ✗ | ✓ |
| Reports in AED, not impressions | ✗ | ✗ | ✗ | ✓ |
| Everything set up in your name | Rarely | Sometimes | n/a | ✓ |
Proof, not promises. One from each door.
Start small. Prove it. Then build. The same three steps, whichever door you come through.
Audit
from AED 1,500
We map how the work actually flows today and show you where you’re losing customers, hours and money, in AED.
Build
from AED 7,500
We design and build the fix, on your accounts and your data, then train your team on it.
Run & improve
from AED 2,000
We watch the numbers and keep improving the system as the business grows.
- Fixed price before we start
- Your accounts, your data, your code
- Progress you can see every week
Led by an operator, not an agency.
Rana Azfar Zafar leads Elbi’s strategy and client partnerships. He spent more than 30 years running and turning around businesses, tripling Novo Nordisk Korea to over $150M and growing a nine-country region from $30M to more than $80M.
He’s been the person under pressure to hit the number. That’s the lens Elbi brings to every business: technology only earns its place when it changes how the business performs.
30+
years leading businesses
3×
Novo Nordisk Korea growth
9
countries in one turnaround
2015
Global GM of the Year
What founders ask us first.
I don’t know exactly what I need. Is that a problem?
No, that’s the normal starting point. Send us the messy version of the problem. The audit exists to work out what to fix first and what it’s worth.
What does it cost?
The audit starts from AED 1,500. Builds usually range from AED 7,500 to AED 30,000 or more, depending on scope. You get a fixed price before anything starts.
How fast will we see something working?
The audit takes a week. Most first systems are live within two to eight weeks, and you see progress every week rather than at a big reveal.
Will my team actually use it?
We design around how your team already works, usually on WhatsApp and their phones. The goal is less chasing and copy-pasting, not another tool to learn.
Who owns what you build?
You do. Accounts, data, code and logins are set up in your name from day one. Nothing is held hostage if we part ways.
Who will I be dealing with?
A small senior team. The people you meet are the people who design and build it. No account managers, no hand-offs to juniors.
Do you only work in Dubai?
We’re based in Dubai and work with businesses across the UAE and the wider Gulf. Most work happens remotely, with in-person sessions when they help.
Not sure which door is yours?
Send us the messy version on WhatsApp. We’ll tell you honestly where we’d start, or if we’re the wrong people for it.